Item #:
72220406
CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers 4th Edition
Item #:
72220406
MVR 893
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What Stands Out
Social CRM Insights
Offers comprehensive strategies to harness Social CRM effectively, facilitating deeper customer engagement and real-time interaction for businesses aiming to enhance customer relationships.
Updated Techniques
Presents the latest tools and techniques relevant to today's digital landscape, ensuring businesses stay ahead in competitive markets by adopting innovative engagement strategies.
Practical Applications
Includes practical case studies and actionable tips, enabling readers to implement strategies immediately, transforming theoretical knowledge into real-world results for improved customer satisfaction.
Product Details
- Best practices for successful Social CRM implementation in today's hyper-connected environment
- Explains the new paradigm of customer collaboration and engagement for mutual value
- Covers latest technological developments and multifaceted CRM framework
- Insights from renowned CRM expert Paul Greenberg, named #1 CRM influencer
- Praised by industry experts for providing new insights and framework for the connected, social, and collaborative enterprise
- Provides guidance on blending new and social media into CRM philosophy for enhancing customer relationships
| Publisher | McGraw Hill |
| Publication date | December 9, 2009 |
| Edition | 4th |
| Language | English |
| Print length | 688 pages |
| ISBN-10 | 0071590455 |
| ISBN-13 | 978-0071590457 |
| Item Weight | 2.4 pounds (1.09 kg) |
| Dimensions | 6.3 x 2 x 9.2 inches (16 x 5.1 x 23.4 cm) |
Who Should Buy?
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Marketing Professionals
Ideal for marketers looking to enhance customer engagement using advanced CRM strategies and social media tools.
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Small Business Owners
Helpful for small businesses aiming to implement effective CRM practices without extensive resources or technical expertise.
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Customer Service Teams
Beneficial for service teams focused on improving customer relations and satisfaction through innovative CRM techniques.
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CRM Beginners
Not suitable for those with no prior knowledge of CRM concepts or systems, as it may be overwhelming.
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Larger Enterprises
May not meet the complex needs of large businesses requiring advanced, customizable CRM solutions and integration.
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Technical Users
Tech-savvy users may find the content basic, lacking deep technical insights necessary for advanced CRM implementation.
Product Description
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Customer Questions & Answers
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Question:
What is 'CRM at the Speed of Light' about?
Answer: CRM at the Speed of Light, Fourth Edition provides insights into the evolution of customer relationship management strategies, focusing on the integration of social CRM tools and techniques. This edition emphasizes real-time engagement with customers through digital platforms, allowing businesses to build stronger, more interactive relationships. Additionally, it showcases practical examples and case studies that illustrate how companies leverage social media to enhance customer satisfaction and loyalty, making it a vital resource for marketers and business leaders aiming to engage their audience effectively. -
Question:
Who is the author of 'CRM at the Speed of Light'?
Answer: The book is authored by Paul Greenberg, a well-respected thought leader in the fields of CRM and social business. Greenberg is known for his expertise in helping businesses understand the value of customer relationships in the digital age. His insights are backed by years of experience advising various organizations, which enhances the book's authority. Readers can expect an engaging narrative filled with practical advice and innovative ideas that can be applied in real-world situations. -
Question:
What new features are included in the Fourth Edition?
Answer: The Fourth Edition of CRM at the Speed of Light includes updated content reflecting the latest trends in social CRM, data analytics, and customer engagement strategies. It introduces new tools and techniques that have emerged since the prior editions, helping readers stay current with the rapidly changing landscape. This edition also expands on the role of mobile technology and big data in customer relationship management, providing a comprehensive view of how businesses can adapt and thrive in today's economy. -
Question:
How can businesses use social CRM strategies effectively?
Answer: Businesses can utilize social CRM strategies by actively engaging with customers on social media platforms, responding promptly to inquiries and feedback, and utilizing data analytics to better understand customer behavior. These strategies allow companies to create personalized experiences that resonate with their audience. For instance, a retail brand might use social listening tools to identify customer sentiments, enabling them to tailor marketing campaigns that address specific needs, ultimately driving customer loyalty and sales. -
Question:
Why is understanding social media important for CRM?
Answer: Understanding social media is crucial for CRM because it serves as a primary channel for customer interaction and feedback. Social platforms provide businesses with real-time insights into customer preferences and behaviors, allowing them to adjust their strategies accordingly. By engaging customers directly on these platforms, companies can enhance their brand image, resolve issues quickly, and foster a community around their products. For example, a tech company can use Twitter to address customer queries instantly, showcasing their commitment to customer service. -
Question:
What industries can benefit from this book?
Answer: Various industries can benefit from 'CRM at the Speed of Light', particularly those that rely heavily on customer interactions such as retail, technology, hospitality, and healthcare. The book offers valuable insights into how these sectors can implement effective CRM strategies. For instance, a hotel chain can apply the principles outlined in the book to improve guest experiences by utilizing social feedback to refine their services and enhance customer satisfaction. -
Question:
Can this book help with digital transformation?
Answer: Yes, this book can assist businesses in their digital transformation journeys by providing actionable strategies on how to integrate CRM with digital tools and social media. It outlines the importance of agility and adaptability in leveraging technology to enhance customer relations. For example, a traditional business could transition to a digital platform using the recommended tools to create a more connected customer experience, fostering greater engagement and retention. -
Question:
Is 'CRM at the Speed of Light' suitable for beginners?
Answer: Yes, 'CRM at the Speed of Light' is suitable for beginners as it explains complex concepts in an accessible manner while providing a solid foundation in CRM practices. The book uses clear language and real-world examples to illustrate key points, making it ideal for those new to the field. Beginners can learn essential techniques and frameworks to build effective customer relationships and understand the role of technology in modern CRM. -
Question:
Where can I buy 'CRM at the Speed of Light, Fourth Edition' in Maldives?
Answer: You can purchase 'CRM at the Speed of Light, Fourth Edition' at Ubuy. Ubuy offers a convenient platform for ordering books and other products, ensuring you have easy access to this insightful resource. With Ubuy, you can find various editions available, making it simple to choose the one that best fits your needs. Additionally, Ubuy provides customer support, which can assist you with any queries regarding your purchase. -
Question:
What are some key takeaways from the Fourth Edition?
Answer: Key takeaways from the Fourth Edition of 'CRM at the Speed of Light' include the importance of integrating social media with CRM strategies, understanding customer behaviors through analytics, and the necessity of real-time engagement. The book highlights practical techniques for businesses to foster deeper relationships with customers and improve service delivery. For example, implementing a social media strategy that not only promotes products but also actively seeks and responds to customer feedback can significantly enhance customer loyalty.
Marketing Editorial Review
In the book "CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers 4th Edition," Paul Greenburg provides an insightful and engaging overview of Customer Relationship Management (CRM). The book delves into the evolving expectations of customers and how successful companies are adapting to attract and care for their customers. Described as both entertaining and thought-provoking, the book emphasizes the importance of CRM as a methodology and process, with technology as a supportive tool. It is noted for its clear, readable style and its relevance despite being printed several years ago. Some readers have praised the author's foresight into the trends of customer relationship marketing in the digital world. This book is recommended for those seeking an in-depth understanding of CRM, as it provides multiple resources and real business use cases. However, it is mentioned that the author covers too much ground, resulting in a verbose and less practical approach for some readers.
Customer Reviews & Ratings
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Pros
- Insightful overview of CRM
- Relevant content despite being printed several years ago
- Engaging and thought-provoking
Cons
- Some readers find the content too verbose and broad
Product Price History
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MVR 893
Order now and get it around Friday, June 26
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QTY:
Only 1 item left in stock.
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Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Social CRM is critical to business success in today's hyper-connected environment.
- CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation.
- The book explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment.
- You'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies.
- The book reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework.
- Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller.