Features & Benefits
- Dopamine is a single chemical in our brain that is the source of our most basic behaviors and cultural ideas.
- In pursuit of the things we want, dopamine is undeterred by emotion, fear or morality.
- Dopamine drives us to seek and succeed, to discover and prosper.
- Dopamine causes us to gamble and squander.
- By understanding this difference - the difference between possessing something versus anticipating it - we can understand why we behave in certain ways in love, addiction, politics, and religion.
- The Molecule of More presents a life-changing proposal, explaining an array of behaviors previously thought to be unrelated.














