- Home Page /
- Books /
- Business & Money Books /
- Marketing & Sales Books /
- Marketing /
- Direct /
- Personality Not Included: Why Companies Lose ...
Item #:
230324
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Hardcover May 1, 2008
Item #:
230324
MVR 395
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from US
0 ratings
Write a review
In stock
Imported from USA store
QTY:
Order now and get it around Tuesday, August 11
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.
What Stands Out
Authenticity Strategies
Provides actionable strategies for brands to regain authenticity, addressing the disconnect often felt by consumers in today's marketplace.
Expert Insights
Foreword by Guy Kawasaki offers expert perspective, reinforcing the credibility of the insights and making the book a valuable resource for brand developers.
Cultural Relevance
Explores the significance of cultural relevance, helping businesses align their mission with consumer values to foster deeper connections and loyalty.
Product Details
| Publisher | McGraw Hill |
| Publication date | May 1, 2008 |
| Edition | 1st |
| Language | English |
| Print length | 302 pages |
| ISBN-10 | 0071545212 |
| ISBN-13 | 978-0071545211 |
| Item Weight | 1.05 pounds (480 grams) |
| Dimensions | 5.9 x 1.06 x 8.5 inches (15 x 2.7 x 21.6 cm) |
| Part of series | MARKETING/SALES/ADV & PROMO |
Who Should Buy?
-
Brand Managers
Professionals seeking to revive brand personality and authenticity within their companies will find valuable insights and strategies.
-
Entrepreneurs
New business owners aiming to establish a strong brand identity can gain essential knowledge on maintaining authenticity.
-
Marketing Teams
Teams looking to improve brand messaging and customer engagement can enhance their strategies with this book's guidance.
-
General Readers
Individuals not focused on branding or marketing may find the content less engaging or relevant to their interests.
Product Description
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Hardcover May 1, 2008
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What is the main theme of 'Personality Not Included'?
Answer: The book emphasizes the importance of infusing personality into brands to attract and engage customers. -
Question:
Who is the author of 'Personality Not Included'?
Answer: Rohit Bhargava is the author, known for his expertise in social media and branding. -
Question:
What practical tools does the book offer?
Answer: It provides guides, checklists, and resources to help implement strategies for bringing personality to your brand.
Direct Editorial Review
No editorial reviews found
Customer Reviews & Ratings
1 customers ratings
-
5 Star
100%
-
4 Star
0%
-
3 Star
0%
-
2 Star
0%
-
1 Star
0%
Review this product
Share your thoughts with other customers
Platform Trust & Buyer Confidence
MA
Mohammad
Verified buyer
“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”
23 July 2026 · via Trustpilot
CK
Chitra
Verified buyer
“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”
22-Jul-26 · via Trustpilot
K
kund
Verified buyer
“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”
23-Jul-26 · via Trustpilot
OO
Onesi
Verified buyer
“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”
22 July 2026 · via Trustpilot
SJ
SAO JOHN
Verified buyer
“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”
23 July 2026 · via Trustpilot
Secure Checkout
Global Delivery
Easy Returns
Genuine Products
Product Price History
Important information
- Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
- Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.
MVR 395
Order now and get it around Tuesday, August 11
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
Features & Benefits
- Discover how to shed lifeless business armor.
- Learn to evoke a dynamic personality to attract passionate customers.
- Utilize the 'UAT Filter' to understand your brand's personality.
- Create an engaging marketing backstory like Hollywood screenwriters.
- Implement practical step-by-step lessons with valuable resources.
- Don't be a faceless company; succeed in the social media era.
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.