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The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
| Publisher | Wiley |
| Publication date | May 5, 2020 |
| Edition | 7th |
| Language | English |
| Print length | 448 pages |
| ISBN-10 | 1119651549 |
| ISBN-13 | 978-1119651543 |
| Item Weight | 1.2 pounds (540 grams) |
| Dimensions | 5.82 x 1.25 x 8.97 inches (14.8 x 3.2 x 22.8 cm) |
Ideal for marketers seeking to enhance their strategies with modern content marketing and social media techniques.
Helpful for small business owners looking to directly engage with buyers using cost-effective marketing channels.
Great for entrepreneurs wanting to build their brand's online presence and leverage innovative marketing tools effectively.
Not suitable for those who prefer conventional marketing methods and resist digital transformation strategies.
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Paperback May 5, 2020
Introducing "The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly" 7th Edition. Stay ahead of the game in the ever-evolving world of marketing and PR with this insightful book. In the world of online businesses, having a strong e-commerce content marketing strategy is crucial for success. This book provides you with the knowledge and tactics to create compelling content that engages and converts your target audience. With the rise of social media, e-commerce social media marketing has become increasingly important.
This book dives deep into effective social media strategies for e-commerce, helping you leverage platforms such as Facebook, Instagram, Twitter, and LinkedIn to connect with your customers and drive sales. But it doesn't stop there. This book also explores the power of podcasting, live video, and AI in your marketing efforts. Discover how to harness these tools to amplify your reach and build meaningful connections with your audience. Newsjacking, a technique that involves injecting your brand into breaking news stories, is another strategy covered in this book.
Learn how to leverage current events to generate buzz and reach buyers directly. In addition to the latest trends and tactics, this 7th edition also emphasizes the importance of social media engagement for online businesses. Discover proven techniques to increase your brand's visibility, foster customer loyalty, and drive conversions. With practical tips and real-world case studies, this book equips you with the knowledge and skills to create compelling content, effectively promote it, and ultimately boost your e-commerce sales. Don't miss out on the opportunity to stay ahead of the competition. Get your copy of "The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly" 7th Edition and take your e-commerce marketing to new heights.
The "New Rules of Marketing and PR" is receiving high praise from readers, with many citing its value as a comprehensive resource for navigating the evolving landscape of digital marketing. Readers appreciate its wealth of information, particularly for those seeking to understand marketing in the context of today's social media-dominated world. The book is lauded for being well-written, easily comprehensible, and inclusive of relevant examples and up-to-date marketing insights. It also appeals to individuals in various professional settings, from new authors seeking marketing guidance to e-commerce professionals looking to enhance their strategies. Moreover, the book's relevance extends to academia, as it is recommended as a text for college marketing classes.
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